Jamie de Mello's profile

The Useless Machine (Jay)




For this project I received some (technical) hardware to create a box that would turn itself off when it gets turned on. The only thing needed was a (conceptual) identity.

“Underground” was my theme, I collected different (big) city sounds, and urban brands to incorporate in the final look.
“Jay’s underground city, gives the real big-city feel”.



The Useless Machine (Jay)
Published:

The Useless Machine (Jay)

For this project I received some (technical) hardware to create a box that would turn itself off when it gets turned on. The only thing needed wa Read More

Published: